Diana F+ camera was first introduced by Lomography in 2007. It was a rebuilt of the popular original Diana camera which was available in the early 1960s. All of the original Diana characteristics were kept intact − the lightweight plastic body, the simple shutter, the color-dripping lens and soft-focused surprises. Though, Lomography have added in various functions like the pinhole, panorama and many other additional accessories.

This version, the Pure Lomographic Gold Diana F+, was launched in Dec 2011.